31.01.2024 18:09 Uhr, Quelle: Engadget

TikTok is the fastest-growing social platform, but YouTube remains the most dominant

The Pew Research Center has published an updated survey of US adult social media usage. Although YouTube (especially) and Facebook retain their dominant status from the last poll in 2021, TikTok is the fastest-growing platform, with more than a third of adults now saying they use the app. The survey polled 5,733 US adults between May 19 and September 5, 2023. YouTube was far and away the most used platform, with 83 percent of respondents reporting using it at some point. Meanwhile, 68 percent of users reported using Facebook. Those two are the only platforms with a majority of people using them through each age demographic. However, gaps based on age groups still exist — especially among YouTube’s users. For example, 93 percent of 18- to 29-year-olds report using Google’s video platform, while 60 percent of those 65 and older say the same. (Facebook only has a nine percent difference between the same two demographics.) Instagram came in third place overall, as 47 percent of respondents

Weiterlesen bei Engadget